Guest Blogging: A Smart Way to Build Links and Traffic

Published: 20th January 2012
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As Google keeps pushing out algorithmic updates in its persistent and growing need to feed its users fresh and high-quality content, now more than ever, it has become “SEO life-threatening” important for webmasters, site owners, and professional SEOs and the like to fine-tune existing content and most significantly add new relevant quality content to their sites.

As one looks forward to the 2012 Panda-dominated world of SEO, one of the most essential methods that SEO Service providers should be looking at in order to build back links and generate traffic, as well as to capitalize on the web masters’ need to have quality content regularly published on their websites, is guest blogging.

What is Guest Blogging?

Guest blogging is the act of writing informative relevant content for another blog, provided that the website owner publishes the written content on their website.

It’s commonly accepted ethical practice that site owners will accredit the content to the writer, who will usually include a short bio that is placed at the end of the guest post. Within this bio, the author is allowed to place a link back to his/her website, or several links, or even a back link from within the content of the article if the publisher deems it relevant and adds value to the content.

Guest-blogging is the best method for building or getting quality backlinks, generating traffic, gaining exposure, and building relationships.

Benefits of Guest Blogging

Guest Blogging creates a mutually beneficial and symbiotic relationship as the blog owner benefits by getting free content and the site’s audience is treated to diversity in content and in writing style while the author’s needs of backlinks are attained.

Here are some of the benefits of guest blogging:

1. Gain Quality Traffic. By posting content to well-known blogs (guest blogging) in your niche, you’ll have the opportunity to reach your target audience as most blogs have their own established subscribers who, via email or their RSS reader, receive all posts made on a blog, including yours. You can also have the chance to quickly increase the size of your audience.

2. FREE Advertising. Guest blogging provides free advertising for your blog as many website owners promote guest posts to their network in order to increase traffic.

3. Gain Subscribers. As most blogs have their own established subscribers who via email or their RSS reader receive all posts made on a blog, including yours, you will then have the opportunity to make these subscribers subscribes to your site.

4. Increased exposure. Through guest blogging, you will be open to a new audience. By posting guest articles several times at a particular relevant blog, this will increase your chances of readers clicking on your link. New blog visitors or readers may become your loyal subscribers.

5. Build Backlinks. As authors, you will be allowed to place backlink to your site at the end of your guest post, so in this way you can build your backlinks. This in turn will increase your rankings with search engines especially if you get backlink from relevant, quality websites.

6. Networking Opportunities. Make sure that the articles you posted on another site are fresh, relevant, and of high-quality. By doing this, blog owner may ask you to write guest posts for other websites he or she owns. Moreover, if you provide great posts, you’ll build relationships in the blogging world which is very advantageous for your site.

Premium SEO Solutions is a professional SEO Company that provides ethical and result-oriented SEO Service.

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